Location: Milan, Italy
Client: BRC Imagination Arts
Created and produced by BRC Imagination Arts, the 2015 World Exposition in Milan, Italy holds at its core a basic human right: everyone on the planet should have access to food that is healthy, safe and sufficient. The European Union is justifiably proud of its role as global leader related to the food supply chain, food security, and safety, as well as its promotion of peace, human rights, and the environment within Europe and the World. To celebrate this key role, as well as inspire other regions, countries, and individuals to join the effort to grow a better future for everyone, the EU selected BRC Imagination Arts to develop a series of theatrical and immersive activities for the 20 million visitors expected at the Expo.
Red Road Media worked very closely with the BRC team to design the graphical user interface, develop software, animations and database for three (3) unique interactive walls within the post show. Each wall represented a different theme.
PAVILLION OUTCOMES
- 92% Approval rating for all pavilions among guests at the Expo
- Showcase for EU agricultural policies, R&D and global food assistance.
- Over 600,000 guests visited the Pavilion during the Expo
- One of the Top 3 Pavilions for Social Media activity during the Expo
- BRC’s main show continues to win numerous awards for filmmaking, best animation, and creative excellence.
- Exhibitor Awards Milan Expo 2015, Honorable Mention for Best Presentation
- BRC was awarded 2016 Newport Beach Film Festival, Official Selection